Primex Design & Fabrication Creates New Distribution Packaging for Snack Food Industry
Primex Design & Fabrication, PD&F, the leading manufacturer of reusable, returnable and recyclable plastic shipping containers, custom interior dunnage, protective packaging, point of purchase displays and retail packaging, has created a new delivery container for the snack food industry. The PD&F retail distribution box is an easy-open container made from PD&F’s unique Bubble-X™ three-layer plastic board, which has an extraordinary strength to weight ratio and provides enhanced protection for delicate products. The new container was custom-designed for Mikesell’s®, a regional snack food company headquartered in Dayton, Ohio.
The new packaging replaces corrugated paperboard boxes that Mikesell’s route sales drivers have used for years when delivering products such as potato chips, popcorn and pretzels to retail outlets and wholesale distributors throughout Ohio, Indiana, Kentucky, and Illinois. While the paperboard box lasted about four or five turns, according to Mikesell’s Executive Vice President Luke Mapp, the new plastic retail box holds the same amount of retail packages, and is expected to deliver at least 150 round trips, providing an immediate return on investment while reducing waste. On top of offering better content protection, the Bubble-X™ box is weather resistant, allows for greater branding opportunities, is stackable and won’t tear or puncture.
The Mikesell’s distribution box measures 24” x 13½” x 13”, weighs 3.2 pounds and is constructed from 2.66 MM Bubble-X™ board. Primex started selling products made from Bubble-X™ in 2017 and offers a full line of specialty shipping containers, in-plant boxes and sleeve packs including its market-leading ULTRAPAC – 360 Series™. Bubble-X™ comes in six standard thicknesses and can be custom-manufactured to meet specific requirements.
“We were exploring the idea of replacing our cardboard boxes when I saw a plastic container at the Snack Food Exposition (Snaxpo) last year in Atlanta,” said Mapp. “About the same time, we were approached by Primex Design & Fabrication. They offered custom-engineering, a great way to brand our product during the shipping phase, a superior product, and the added convenience and savings of being only an hour from our Dayton facility; thus, saving us time and shipping costs. We are currently on track to replace all of our cardboard boxes by the middle of this year.”
“Our first step in creating the retail distribution box was to gain an understanding of Mikesell’s’ business and how they would use the box,” said Primex Territory Business Manager Cleve Campbell. “We visited their plant to observe their operation, see how boxes were loaded, and how route sales drivers used the existing paperboard boxes.” Then PD&F’s designers went to work creating prototypes for approval. “Our rapid prototyping operation is one of the best in the business, allowing us to create samples in as little as two days,” added Campbell.
According to Mapp, the boxes have exceeded expectations. “We’ve ordered a total of 60,000 pieces from PD&F. Our drivers say that they perform very well, and especially like the handles, which were constantly ripping on the cardboard boxes.”
Distribution Box Advantages
Can be made from PD&F’s revolutionary Bubble X™ board for added protection
RFID capabilities for real-time tracking of your most valuable product
Boxes can be screen or four-color printed for exceptional branding capabilities
Completely sealed flutes are available in some thicknesses
Most designs are fully assembled but collapsible for savings during shipping
PD&F’s onsite design team works with customers to develop the most economical long-term solution
Delivers flexibility and strength where others fail
High return ratio – saves space and freight costs
Innovative design – assembles and knocks down flat easily
Maximum reusability reduces packaging costs
About Mikesell’s Snack Food Company
Founded in 1910 in Dayton, Ohio by Daniel W. Mikesell, the company has been expanding its product line ever since. It distributes to retailers and wholesalers in Ohio, Indiana, Kentucky and Illinois and sells directly to loyal consumers throughout the country. Visit their website at www.mikesells.com.
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Primex Design & Fabrication Adds to Packaging Team
Primex Design & Fabrication, PD&F, (formerly Woodruff Corporation), the leading manufacturer of reusable, returnable and recyclable plastic shipping containers, custom interior dunnage, protective packaging, point of purchase displays and retail packaging, recently announced the appointment of industry veteran Linda Balwinski to the position of territory business manager. With an extensive background in design, production and marketing, Balwinski strengthens PD&F’s presence in the Great Lakes region, including Ohio, Michigan and Indiana.
Balwinski joins Primex after over twenty years of relevant industry experience in protective packaging, work-in-process systems and factory to factory shipping solutions. Prior to joining Primex, Balwinski worked with several manufacturers of protective packaging, interior dunnage and shipping containers.
According to Primex Business Unit Director Doug Borgsdorf, “we’re expecting Linda to not only grow sales in her territory, but to provide market insights, strategy and improved customer communications. Her previous experience and expertise in Lean Six Sigma, negotiating and problem solving all attracted us to her.”
“I am looking forward to contributing to Primex in many areas, particularly in the automotive, consumer goods and appliance businesses where I’ve had significant success. I’ll be working closely with our protective packaging market manager, Ray Schwartz, to identify opportunities and help develop innovative custom solutions for our clients,” said Balwinski.
As PD&F increases efforts to leverage its experience with Tier 1 and Tier 2 automotive suppliers, Balwinski and Schwartz will join efforts to demonstrate the efficiencies of PD&F’s unique Bubble-X™ Sleeve Pak and interior protective packaging products designed specifically for that market.
Balwinski will work from her office in northern Ohio and can be reached at (765) 914-9680. She holds a Bachelor of Arts degree in Business Management from Wilmington College in Ohio.
Primex Design & Fabrication Enhances Design Team
Primex Design & Fabrication, PD&F, (formerly Woodruff Corporation), the leading manufacturer of reusable, returnable and recyclable plastic shipping containers, custom interior dunnage, point of purchase displays and retail packaging, recently announced the appointment of James Orick to the position of design engineer. The addition of Orick to the product design team results from increased business and PD&F’s commitment to delivering quicker response time in developing customer solutions.
Orick will work with sales representatives in translating customer specifications into packaging and shipping solutions. He comes to Primex following 20 years with Georgia Pacific where he held positions in customer service, planning, design and production. Orrick will report to PD&F Operations Manager Chris Helms.
According to Helms, “James’ many years in positions of increasing responsibility will be an immediate asset to PD&F. We look forward to his contributions.”
“I know how important the design function is to our customers and I’m excited to be joining the Primex family during this important time,” said Orick.
Orick holds bachelor’s and master’s degrees in business from Wilmington University in Delaware.